The Brit awards brand package and creative concept
CRYPTO MUSIC BALL
The creative concept for the Brits is based around the crypto music ball
Individual stems from any music source (whether it be the artist nomination or an original piece) will be used to create a visual extravaganza for the opening of the ceremony, this theme will run throughout the awards creating a design thread between broadcast and in venue visuals, elevating the link with music and art and showcasing British talent at its very best.
The Light balls will be on the award itself not the sphere
The Brit Award
Iconic British Landmarks (Big Ben) and national symbols (the telephone box) are morphed to and from the Brit award splashed with different textures (graffiti) and colour all in time to the music as above with the crypto ball.
ARTIST NOMINATIONS
The award morphs into the artist (a representation of the artist) example below the blood dripping from Billie Eilish or it could be just a visual reference for example monkeys take over the screen and climb up the award for the Arctic Monkeys
FONTS & TEXT TRANSITIONS
A few examples of bold fonts which could be used and the way transitions may work.
2020 Brits Host MO GILLIGAN
After seeing Mo on the weekend at the BIC in Bournemouth this coming BRITS is going to be one full of Urban comedy and laughs. It would be great to maybe discuss some visual comedy with Mo to assist his comedy style and hosting.
Brits 2022 HOST Mo Gilligan
Quick Render
By no means the finished look but a glimpse of the idea
